• Design & Prototyping Tools: Figma, Adobe XD, Adobe Photoshop, Illustrator, Miro, Mural, Sketch, PowerPoint
• User Research & UX Strategy: User Personas, Journey Mapping, Usability Testing, A/B Testing, Design Sprints, Co-design, UX Documentation, Accessibility (WCAG)
• Frontend Technologies: HTML5, CSS3, Bootstrap
• Development & CMS Platforms: WordPress, Adobe Experience Manager (AEM/CQ5)
• Project & Collaboration Tools: JIRA, Confluence, MS Visio, MS Office Suite, Agile/Scrum Environments
• Design Systems & Architecture: Responsive Web Design (RWD), Information Architecture (IA), Design Tokens, Atomic Design
• Analytics & Metrics: UX KPIs, Conversion Funnel Analysis, Heatmaps (Hotjar/Crazy Egg), Google Analytics (basic UX integration)