Led UX and front-end strategy for responsive websites, optimizing usability, accessibility, and conversion across devices.

• Directed end-to-end design and front-end implementation for scalable, device-agnostic digital platforms.

• Developed information architecture, navigation flows, and interaction patterns to ensure intuitive experiences.

• Championed accessibility best practices (WCAG 2.1) to ensure inclusive design and compliance across regions.

• Utilized responsive frameworks (e.g., Bootstrap, CSS) and front-end technologies (HTML5, CSS3, JavaScript) for pixel-perfect execution.

• Integrated UX analytics tools (e.g., Hotjar, Google Analytics) to track user behavior and optimize conversion funnels.

• Achieved 30–50% increase in mobile engagement and reduced bounce rate through continuous A/B testing and performance tuning.

• Collaborated with product owners, developers, and QA to maintain design consistency and UI integrity across browsers and breakpoints.