UX KPIs
UX KPIs (Key Performance Indicators) are measurable metrics used to evaluate the effectiveness of a user experience, such as task success rate, error rate, time on task, and user satisfaction. They help track design impact and guide continuous improvement.

Conversion Funnel Analysis
Conversion funnel analysis tracks how users move through a series of steps toward a specific goal (like a purchase or signup). It identifies drop-off points and friction areas, helping teams optimize the user journey and improve conversion rates.

Heatmaps (Hotjar/Crazy Egg)
Heatmaps from tools like Hotjar and Crazy Egg visually represent user interactions—clicks, scrolls, and mouse movements—on a page. They reveal user behavior patterns, helping designers understand attention areas and optimize page layout and content.

Google Analytics (basic UX integration)
Google Analytics helps track user behavior on websites, offering insights into page views, bounce rates, session durations, and user flows. When integrated with UX metrics, it aids in understanding user engagement and identifying areas for design improvement.